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ROANOKE, Va., July 10 /PRNewswire/ — When trying to find the best cookware, one typically has to sort through a plethora of sales ads, fragmented marketing materials, and biased articles. Lakeside Analytics, Inc. President Mark Jala addressed this issue, announcing the official opening of their website “Your Cookware Helper.” ()
Mr. Jala declares, “There is no single best cookware for everyone. The right cookware, for you, is the one that matches your cooking style, health concerns, budget, and decor.” Donning the Internet identity of Your Cookware Helper, Mr. Jala guides visitors through a simple 3-step process to find the best cookware.
“The first step is to determine the best cookware materials for your cooking style. The second step is to determine the best brands for the cookware materials chosen. The third step is to find the best sales for the cookware brands and product lines determined to be best for you,” says Mr. Jala.
The site offers detailed information about the six major cookware materials: stainless steel, anodized aluminum, nonstick, cast iron, copper, and glass/stoneware/ceramic. The site also covers 14 major brands from All-Clad to Viking, displaying information about each of their product lines, and offers a handy chart comparing the relative prices of each brand. The Your Cookware Helper website does not sell anything directly from the site. Mr. Jala says, “There are plenty of great sales out there already. The problem is finding mature online retailers offering a wide selection, easy site navigation, and honest pricing. Finding and offering the best cookware sales were the last pieces of the site I wanted to make sure were right and proper before we officially opened the site.” The site offers a recommended selection of sales, up to 70% off and more, for each of the covered brands from four online retailers meeting the strict requirements of Mr. Jala.
One of the most important aspects of the website is a thorough attention to the health aspects of cookware. “We often pay attention to the foods we eat, but rarely on the materials used to cook the food on. We have all heard the phrase ‘We are what we eat.’ But we probably have not thought of that phrase in terms of aluminum, nickel, or polytetrafluoroethylene,” Mr. Jala says. Many articles on the site are either solely devoted to the health aspects of cookware, or include health references.
Lakeside Analytics, Inc. is an Internet research and development company. Founded in 1998 by Mr. Jala, the company studies Internet trends and search engine strategies, and develops websites like Your Cookware Helper.
If you’d like more information about this topic, or to schedule an interview with Mark Jala, please call (540) 297-0394 or e-mail Mark at
Contact:
Mark Jala
Tel: (540) 297-0394
Email:
Website: http://www.YourCookwareHelper.com

This release was issued through eReleases(TM). For more information, visit http://www.ereleases.com.
Lakeside Analytics, Inc.

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HOLLYWOOD, Calif., July 10 /PRNewswire/ — Gov. Arnold Schwarzenegger, Entertainment Industry Foundation President and CEO Lisa Paulsen, MPAA Chair and CEO Dan Glickman, and State health and Human Services Secretary Kim Belshe will announce a major Hollywood anti-smoking initiative FRIDAY, JULY 11 at 10:50 a.m. at the Kodak Theater. They will be joined by children and other government, entertainment and health leaders. EIF brought together Paramount Pictures, Sony Pictures Entertainment, Universal Pictures, Warner Bros. and the State of California to create this unprecedented program. Twentieth Century Fox and Disney have made similar commitments.
WHAT: Press conference announcing EIF/major studio/state anti-smoking
initiative

WHEN: Friday, July 11 at 10:50 a.m.

WHERE: Kodak Theater, Lobby 1, Hollywood & Highland.

WHO: Gov. Arnold Schwarzenegger

Entertainment Industry Foundation President and CEO Lisa Paulsen

Motion Picture Association of America Chairman and CEO Dan Glickman

State health and Human Services Secretary Kim Belshe

Children

Other government, entertainment and health leaders

Entertainment Industry Foundation

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ARLINGTON, Va., July 9 /PRNewswire-USNewswire/ — The HealthCentral Network, Inc. () has launched ObesityHelpConnection.com, a new online medical and peer-to-peer resource committed to helping and informing those struggling with obesity about drugs, surgeries and nutrition, along with offering a place to discuss and post questions.
Three expert writers, University of Pennsylvania clinical instruction Dr. Jeffrey Heit, television health reporter Amy Hendel, and trainer and motivational speaker Kenn Kihiu, will update the community frequently with information, relatable stories, and easy-to-follow tips for battling obesity. Heit has worked with his clients on effective and efficient exercise and nutrition and will focus on the relationship between obesity and metabolism. Hendel, author of “Fat Families, Thin Families,” will share tips to mold and shape families to make healthy and lasting life decisions. And high-energy coach Kihiu, who emphasizes that fitness can be fun, will be concentrating on body image issues and motivation.
Community tools also offer users the ability to support one another, track their body mass index, and ask and answer one another’s questions about symptoms, treatment and other pertinent health issues.
“Recognizing that obesity is a serious issue for many Americans, HealthCentral’s newest site will focus on awareness, education and most importantly, support,” said Christopher M. Schroeder, CEO and President of The HealthCentral Network. “For those struggling with obesity and different treatment options, there is no substitute for sharing experiences and supporting one another.”
About The HealthCentral Network
The HealthCentral Network, Inc. () is the leading collection of online consumer health assets, with more than 35 condition-specific, wellness and general health Web properties. By offering connections to renowned experts, a network of patients and caregivers who share “real world” experience, and in-depth information, sites in The HealthCentral Network make a meaningful difference in the lives of patients and caregivers. The HealthCentral Network also manages the highest-quality health advertising network, not building size for size’s sake - but targeting condition-specific audiences who value and engage with information from marketers on their terms.
The HealthCentral Network was acquired in 2005 by Polaris Venture Partners, The Carlyle Group, Sequoia Capital, and Allen & Company. In January 2008, the Company received a significant minority investment from IAC/InteractiveCorp and additional investment from its original investors, and IAC CEO Barry Diller joined The HealthCentral Network’s board of directors. In April 2008, HealthCentral and IAC Ad Solutions Network announced a new ad network relationship, expanding the collective reach to nearly 50 million monthly unique users.
HealthCentral’s management team combines decades of interactive media, medical and journalism experience: CEO and President Christopher Schroeder was the CEO and Publisher of Washingtonpost.Newsweek Interactive, the interactive subsidiary of The Washington Post Company.
The HealthCentral Network

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DALLAS, July 9 /PRNewswire-FirstCall/ — The Maltese healthcare system will be the focus of an international conference as leaders from around the world learn how the island nation’s healthcare system could be transformed into an innovative model for the European Union to follow. Affiliated Computer Services, Inc. (ACS) will present the forum to discuss the future of healthcare and information technology while showcasing practical applications.
Four recognized experts in healthcare and information technology will present the program in the context of Malta’s needs and its opportunities for progressive healthcare leadership in the European Union. The forum, entitled Quality, Value, and the Future of Healthcare in Malta: A Model for the European Union, will take place July 10, 2008 at the Hilton Malta in Portomaso, St. Julians, Malta.
The speakers will review key trends that offer opportunities for Malta, with special focus on the relationship between medical science and technology to achieve the policy objectives of a national health system. They will provide practical lessons from programs that reduced costs and increased quality of care, with case studies about information technologies of integrated healthcare systems and telemedicine networks that enable highly successful home care programs.
Nearly 200 government, healthcare, and business leaders from around the world have been invited to discuss policies and actions that Malta may undertake to become a leader for progressive reforms with potential adoption in other countries.
The forum is being held in collaboration with the U.S. Ambassador to Malta, Molly Bordonaro, and sponsors The Ministry for Social Policy, Malta; GE Healthcare; and iSOFT - An IBA health Group Company.
Keynote speakers (bios available upon request):
Creating a Desired Future for health Care: Shared Challenges and Promising Responses
Jeffrey C. Bauer, Ph.D., Partner, Management Consulting, Futures Practice, ACS Healthcare Solutions
Health care in all nations is being impacted by dramatic new concepts of medical science, advances in clinical technologies, and demographic and epidemiological shifts created by globalization. Although countries vary in their delivery systems and finance mechanisms, they will need to pursue common approaches to improving quality, eliminating waste, and making other operational improvements addressed in this future-focused presentation.
Achieving Full Returns on the Electronic health Record: Lessons from Experience
John Glaser, Ph.D., Vice President and CIO, Partners HealthCare
Electronic health records can enable significant improvements in care quality, safety and efficiency. However, these gains are not an automatic result of implementation. The gains must be managed; processes have to be re- engineered, effective use of the systems must be encouraged and clinical performance must be measured and monitored.
Attacking the Treatment Gap and Empowering Personalized Medicine: Value of Informatics and Healthcare IT
Mark Dente, M.D., Vice President of Healthcare Solutions, GE Healthcare
Informatics will allow the promise of personalized medicine, clinical decision support & chronic disease management to be fully realized. Its impact will drive patient safety, economic savings, outcomes and clinical research while empowering the consumer.
Mastering Complexity in health Care: Keys to Safety and Quality
Henry Johnson, M.D., M.P.H., Medical Director, MIDAS , ACS Healthcare Solutions
As medicine becomes more complex, the risk of error and harm to patients during treatment increases. The key to decreasing this risk in a healthcare setting is mastering complexity through system thinking and system measurement. Learn more about complexity in healthcare and how to create measures for complex healthcare systems in a cost effective manner to improve safety and quality.
About ACS
ACS, a global FORTUNE 500 company with 63,000 people supporting client operations reaching more than 100 countries, provides business process outsourcing and information technology solutions to world-class commercial and government clients. The company’s Class A common stock trades on the New York Stock Exchange under the symbol “ACS.” Learn more about ACS at .
ACS Healthcare Solutions, a division of ACS, is a leader in healthcare information technology and clinical transformation and provides a full array of services to healthcare delivery systems to help them operate more efficiently and effectively including world-class healthcare transformational outsourcing services.
Affiliated Computer Services, Inc.

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ANN ARBOR, Mich., July 11 /PRNewswire-USNewswire/ — A new national ranking of American hospitals again places the University of Michigan Hospitals and health Centers among the country’s finest, with a rank of 13th over all and recognition for excellence in 15 areas of specialized care.
The new rankings, compiled by U.S. News & World Report magazine and released online today, mark the 13th year in a row that U-M has been named to the honor roll of “America’s Best Hospitals.”
The U-M Hospitals and health Centers are part of the U-M health System, which has also been recognized by U.S. News in recent months as having one of the nation’s top children’s hospitals and one of its top medical schools.
No other hospitals in Michigan were among the 19 institutions on the national honor roll, which signifies across-the-board excellence in multiple medical specialties.
U.S. News also ranks each of those medical specialties individually, and U-M achieved a high national ranking in 15 categories. In many cases, U-M was the only Michigan hospital ranked among the top few dozen in the country for each specific treatment area. Of the 5,453 hospitals considered for the rankings, only 170 made the list in even one specialty.
In three categories - gastrointestinal disorders; ear, nose and throat diseases; and geriatrics — U-M made the top 10 in the country, ranking ninth, tenth and tenth, respectively.
Eight other U-M specialties ranked in the top 20 in the country. These include the specialty care of the U-M Comprehensive Cancer Center, at 17th, and the U-M Cardiovascular Center, at 18th, as well as the Kellogg Eye Center’s ophthalmological care, and U-M treatment of endocrine, kidney, respiratory, rheumatological and urological disorders.
“Our strength across the board, in many areas of specialty, makes it possible for us to retain this place in the top tier of American hospitals year after year,” says Doug Strong, M.B.A., director and chief executive officer of the U-M Hospitals and health Centers. “That means that every one of our nearly 19,000 physicians, nurses, allied health professionals and staff across the entire health System can be proud of this achievement, and of other national recognition we’ve received for our high-quality care.”
U.S. News determines the “America’s Best Hospitals” rankings based on hospital reputation in particular specialties, and, for all but four specialties, on death rates and a mix of care-related factors such as nursing and patient services. Rankings in Ophthalmology, Psychiatry, Rehabilitation and Rheumatology are determined by reputation among board-certified specialists.
Earlier this year, U.S. News ranked the U-M Medical School 11th among the best research-oriented medical schools, in a tie with Columbia University’s medical school. U-M was also ranked 17th among medical schools for training students in primary care medicine. Four of U-M’s medical specialty training programs made the top 10, including two programs - geriatrics and women’s health - that finished 5th nationally. U-M was ranked seventh for training students in both internal medicine and family medicine.
In May, in the magazine’s first-ever Best Children’s Hospitals rankings, the U-M C.S. Mott Children’s Hospital ranked among the nation’s best in all seven specialties. The highest specialty ranking was 4th in the country, for children’s heart care. For more information on recognitions for the U-M health System, visit .
For the 2008 America’s Best Hospitals rankings, U-M’s rank in each specialty category is:
Overall — 13

Cancer — 17
Ear, Nose and Throat — 10
Endocrinology — 16
Gastrointestinal — 9
Geriatrics — 10
Gynecology — 22
Heart and Heart Surgery — 18
Kidney — 18
Neurology and Neurosurgery — 31
Ophthalmology — 16
Orthopedics — 30
Rehabilitation — 21
Respiratory Disorders — 15
Rheumatology — 15
Urology — 14

The “America’s Best Hospitals” methodology was devised in 1993 at the University of Chicago. The 2008 rankings were produced by RTI International in Triangle Park, N.C.
This year’s edition of the U.S. News Best Hospitals rankings are available online at .
Available Topic Expert: For information on the listed expert(s), click appropriate link.
Kara Gavin

University of Michigan health System

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AMBLER, Pa., July 8 /PRNewswire/ — Drexel University’s School of Public health has launched the National Resource Center on Advancing Emergency Preparedness for Culturally Diverse Communities. It’s the first national online database of resources focused on preparedness issues as they relate to racial/ethnic diverse populations. The fully content-managed web portal uses cmScribe’s new advanced software tools designed to deliver thousands of annotated and cross-referenced resources.
Dr. Dennis P. Andrulis, associate dean for research at the Drexel University School of Public health and the director of the school’s Center for health Equality — who also serves as the principal investigator on the clearinghouse project — chose NetReach as the technology partner to architect and develop the site and web database in December 2007. The project is funded as part of an initiative of the Office of Minority Health, U.S. Department of health and Human Services.
The modern, secure and encrypted browser-based applications produced using the new tools are familiar and easy-to-use. Jonathan Purtle, health Policy Analyst on the project said, “We were extremely impressed with how user friendly the site is to update and maintain. We’ve been busy making changes to the clearinghouse and adding resources since our tutorial. I can’t get over how easy it is to add new resources!”
The eagerly anticipated site was designed and deployed in under five months. It offers the opportunity for the School of Public health to bring together national, state and local resources to promote innovation, information exchange and program development across the spectrum of preparedness priorities. The website features:
— Resource management and editing
— Submittal of resources from outside parties
— Resource browsing capabilities
— Powerful search and filtering capabilities

NetReach created a set of application building tools to handle complex relational database projects within cmScribe-going beyond competitive content management systems (CMS). The tools provide flexible, extremely rapid prototyping and deployment of manageable, easily updated, scalable web database applications based on the .NET platform. These browser-based applications enhance productivity and interactivity through Web Services and provide centralized transaction processing and maintenance with distributed clients; which is especially helpful in the case of Dr. Andrulis’s international team of researchers and analysts who collaborate from various geographic locations.
“Our experience developing similar projects and complex data-driven applications provided us with the insight to create a system that can quickly deploy and manage applications in half the time of custom development methods,” according to Stephen Bouikidis, Executive VP of NetReach, “The long term cost of ownership is significantly lower due to zero code maintenance, and the easy-to-update nature of the system.”
About the National Resource Center on Advancing Emergency Preparedness for Culturally Diverse Communities
The mission of the National Resource Center is to provide a central and comprehensive database of resources and an information exchange portal for individuals, communities, government, emergency personnel, first responders, health care providers, public health professionals, researchers, businesses and policymakers to advance emergency preparedness and eliminate disparities for racial and ethnic communities across all stages of an emergency event.
About NetReach
Developers of cmScribe web-based content management system (CMS), browser-based software that allows non-technical users to build and maintain highly dynamic websites. Built on the .NET 2.0 platform and is programmatically compliant with W3C and Section 508 of the Americans with Disabilities Act. cmScribe uses a generous role-based licensing scheme and is currently deployed in mid-tier applications across diverse business sectors. Information:
NetReach

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CINCINNATI, July 8 /PRNewswire-FirstCall/ — Streamline health Solutions, Inc. today announced that the Columbus Public health Vital Statistics Office will implement Streamline Health’s document management and workflow solutions using remote hosting services. As part of their plan, the Vital Statistics Office will use Streamline Health’s solutions for the storage and retrieval of birth, death and other vital documents and use their workflow solutions to enhance operational efficiencies and customer response time.
The Columbus Vital Statistics Office serves the public of one of Ohio’s largest counties, Franklin County, with a population of 1,095,662, according to the U.S. Census Bureau’s 2006 Population Estimates. The Vital Statistics Office registers and issues certified copies of Franklin County birth and death certificates, as well as handling corrections and court ordered changes. Currently, the Office maintains its birth and death records on microfilm rolls dating back to 1908 and uses an offsite storage facility for other forms that must be kept according to the City of Columbus retention schedule. The vital documents for an individual are stored according to when the changes take place, so lifetime records are fragmented across various microfilm rolls, making them difficult to locate.
“We sought a document management solution that could handle our large volume of requests, assist us in protecting our clients against identify theft and fraud, provide better tracking of HIPAA accounting of disclosure and enable us to reduce labor-intensive searches,” stated Kimberly Sims-Mills, Director of Vital Statistics, Columbus Public Health. “Streamline Health’s solutions, especially with their Release of Information Workflow module, offered the most robust and flexible option that addressed scalability, security and workflow for public record information requests.”
As part of the implementation plan, the Vital Statistics Office selected Streamline Health’s remotely-hosted solution, allowing them to more quickly implement accessANYware(TM), DataManager and Release of Information Workflow(TM) solutions, with the technical support of Streamline Health’s trained IT staff. Streamline Health’s flagship solution, accessANYware, will provide the Vital Statistics Office with a centralized document repository for their records with convenient access for retrieval of complete “lifetime” records.
“The requirements of the Vital Statistics Office are a natural fit with our Streamline health solutions, which will facilitate their capability to locate and deliver specific information as needed to the public,” according to Brian Patsy, president and CEO of Streamline Health. “By using our remote-hosting option, our new client can take advantage of our solutions without the need for extensive IT resources, while ensuring the privacy of health information and security of public records. We believe that our workflow solutions can provide similar benefits to other public sector organizations that have a need to manage and process documents or public records that are fragmented across multiple locations.”
About Columbus Public Health
Columbus Public health is the local public health agency for the City of Columbus. Established in 1904, the department is charged with assuring conditions in which people can be healthy. Columbus Public health is made up of a range of programs providing clinical, environmental, health promotion, and population-based services. The department has an annual budget of $35 million and is staffed by 400 full-and part-time employees. Visit Columbus Public health at .
About Streamline health Solutions, Inc.
Streamline health is a leading supplier of workflow and document management tools, applications and services that enable strategic business partners and healthcare organizations to improve operational efficiencies through business process optimization. The Company provides integrated technology solutions for automating document-intensive environments, including document workflow, document management, e-forms, portal connectivity, optical character recognition (OCR), and interoperability.
Streamline Health’s solutions create a permanent document-based repository of historical health information that is complementary and can be seamlessly integrated with existing disparate clinical, financial and administrative information systems, providing convenient electronic access to all forms of patient information from any location, including secure web-based access. For additional information, visit our website at .
“Safe Harbor” statement under the Private Securities Litigation Reform Act of 1995
Statements made by Streamline health Solutions, Inc. that are not historical facts are forward-looking statements that are subject to risks and uncertainties. The forward-looking statements contained herein are subject to certain risks, uncertainties and important factors that could cause actual results to differ materially from those reflected in the forward-looking statements, included herein. These risks and uncertainties include, but are not limited to, the timing of the closing of contracts and the timing of the subsequent revenue recognition related thereto, the impact of competitive products and pricing, product demand and market acceptance, new product development, key strategic alliances with vendors that resell the Company products, the ability of the Company to control costs, availability of products produced from third party vendors, the healthcare regulatory environment, healthcare information systems budgets, availability of healthcare information systems trained personnel for implementation of new systems, as well as maintenance of legacy systems, fluctuations in operating results and other risks detailed from time to time in the Streamline health Solutions, Inc. filings with the U.S. Securities and Exchange Commission. Readers are cautioned not to place undue reliance on these forward-looking statements, which reflect management’s analysis only as of the date hereof. The Company undertakes no obligation to publicly release the results of any revision to these forward-looking statements, which may be made to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.
Streamline health Solutions, Inc.

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NEWPORT BEACH, Calif., July 7 /PRNewswire-FirstCall/ — Nationwide health Properties, Inc. announced today that the Company will release its second quarter earnings on Wednesday, August 6, 2008 after the close of trading on the New York Stock Exchange. The Company will host a conference call on Thursday, August 7, 2008 at 8:30 a.m. Pacific time (11:30 a.m. Eastern time) in order to present the Company’s financial performance and operating results for the second quarter ended June 30, 2008.
The conference call will be accessible by dialing 877-356-5705 and referencing conference ID number 55064086 or by logging on to our website at . The international dial-in number is 706-643-7409. The earnings release and any additional financial information that may be discussed on the conference call will also be available on our website. A digitized replay of the conference call will be available from 10:30 a.m. Pacific time (1:30 p.m. Eastern time) that day until 9:00 p.m. Pacific time (Midnight Eastern time) Friday, September 5, 2008. Callers can access the replay by dialing (800) 642-1687 or (706) 645-9291 and entering conference ID number 55064086. Webcast replays will also be available on our website for at least 12 months following the conference call.
Nationwide health Properties, Inc. is a real estate investment trust that invests in health care facilities. The Company has investments in 562 facilities in 43 states. For more information on Nationwide health Properties, Inc. visit our website at .
Certain information contained in this release includes forward-looking statements. Forward-looking statements include statements regarding our expectations, beliefs, intentions, plans, objectives, goals, strategies, future events or performance and underlying assumptions and other statements which are not statements of historical facts, including statements regarding the proposed transaction between NHP and PMB and the benefits of the proposed transaction. These statements may be identified, without limitation, by the use of forward-looking terminology such as “may,”"will,”"anticipates,”"expects,”"believes,”"intends,”"should” or comparable terms or the negative thereof. These forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those described in the statements. Risks and uncertainties associated with the PMB transaction include (without limitation) the following: delay or failure to obtain third party consents; the exclusion of certain properties (which may include properties described herein) from the transaction; uncertainty as to whether the transaction will be completed; the failure to achieve the perceived advantages from the transaction; larger than expected or unexpected costs associated with the transaction; unexpected liabilities resulting from the transaction; potential litigation associated with the transaction; and the retention of key personnel after the transaction. Other risks and uncertainties associated with our business, many of which will apply to the assets acquired in the PMB transaction, include (without limitation) the following: deterioration in the operating results or financial condition, including bankruptcies, of our tenants; non-payment or late payment of rent by our tenants; our reliance on two operators for a significant percentage of our revenues; occupancy levels at certain facilities; our level of indebtedness; changes in the ratings of our debt securities; access to the capital markets and the cost of capital; government regulations, including changes in the reimbursement levels under the Medicare and Medicaid programs; the general distress of the healthcare industry; increasing competition in our business sector; the effect of economic and market conditions and changes in interest rates; the amount and yield of any additional investments; our ability to meet acquisition goals; the ability of our operators to repay deferred rent or loans in future periods; the ability of our operators to obtain and maintain adequate liability and other insurance; our ability to attract new operators for certain facilities; our ability to sell certain facilities for their book value; our ability to retain key personnel; potential liability under environmental laws; the possibility that we could be required to repurchase some of our medium-term notes; the rights and influence of holders of our outstanding preferred stock; changes in or inadvertent violations of tax laws and regulations and other factors that can affect real estate investment trusts and our status as a real estate investment trust; and other factors discussed from time to time in our news releases, public statements and/or filings with the Securities and Exchange Commission, especially the “Risk Factors” sections of our Annual and Quarterly Reports on Forms 10-K and 10-Q. Forward-looking information is provided by NHP pursuant to the safe harbor established under the Private Securities Litigation Reform Act of 1995 and should be evaluated in the context of these factors. We disclaim any intent or obligation to update these forward-looking statements.
CONTACT: Ron M. Hubbard
Vice President - Capital Markets & Investor Relations
(949) 717-0133

Nationwide health Properties, Inc.

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NEW YORK, July 7 /PRNewswire/ — DDB Remedy Sydney picked up the Best of Show at the 2008 IPA Best Of health Awards in London for their “Little Fella” TV campaign raising awareness and understanding of Erectile Dysfunction amongst Australian men.
The IPA Best of health Awards celebrates the best creativity in healthcare advertising, a sector which encompasses the promotion of brands to both healthcare professionals and consumers. The “Little Fella” campaign (), which was shortlisted at this year’s Cannes Lions show, stood out amongst some of the best work in the international healthcare arena at the IPA awards show.
From 328 entries in this year’s competition and for their first year of entering work in this show, DDB Remedy picked up seven awards, including:
– Remicade Crohns won the Healthcare Professional, Press Campaign category aimed at specialist doctors.
– Silvers and Bronzes were also picked up for DDB Remedy campaigns for Glaucoma Australia and the AHMF Herpes Awareness Campaign.
– The Remicade Crohns Campaign won a special award for Best Use of Photography.
Dr John Bertolini, Managing Director, DDB Remedy, commented: “We are delighted that that we are producing work which is being recognized at an international level. The “Little Fella” campaign is a campaign we are incredibly proud of and a proof point of the determination and focus we have in becoming a leading healthcare agency.”
Mark Goldstone, President of DDB health Worldwide said: “Once again I’m pleased to see DDB’s creativity recognized at the prestigious IPA Best of health Awards. Great work doesn’t happen by accident and much effort from our creative and planning teams together with our clients went into creating these business driving ideas. As we continue to say, “Better Ideas, Better Results.”
Launched on behalf of the non-for-profit organization Impotence Australia in October 2007, the campaign communicates the realities of erectile dysfunction in a very unique manner. The TVC shows a typical middle-aged man going about his day shadowed by a miniature replica of himself suffering from the same stresses of daily life. At the end of this demanding day, the man is in bed with his wife and unfortunately the miniature replica has already fallen asleep and is refusing to comply with any demands. The spot closes with the tagline: “Look after your Little Fella and he will look after you.”
Matt Eastwood, National Creative Director, DDB Sydney said, “The main message we wanted to deliver to all men in Australia in this campaign is that your sex life will be severely affected if you do not improve your health and lifestyle. Campaigns that have discussed this issue in the past centered on romance and relationships. This campaign delivers a more direct message in a very bold, unique and humorous manner.”
David Chriswick, Senior Planner, DDB Sydney explained, “We saw the need to educate on the underlying causes of erectile dysfunction rather than create a campaign which only dramatized the benefit. We had to get across a direct rational health message while injecting some humorous human truths into the campaign.”
The campaign is supported by an unrestricted educational grant from the three major players in erectile dysfunction: Bayer Healthcare, Eli Lilly Australia and Pfizer Australia.
About The IPA Best of health Awards:
The IPA Best of health Awards honors the best creative advertising work by healthcare advertising agencies. The objective is to showcase the best creativity in this specialist area. The Best of health Awards are now recognized as the top creative advertising awards for work by healthcare advertising agencies, as they are the only awards given entirely by peers in the industry.
About DDB Remedy:
DDB Remedy is a division of DDB Health, the healthcare arm of DDB Worldwide Communications Group Inc. DDB Worldwide Communications Group Inc () is the largest consolidated advertising and marketing services global network in the world, according to Advertising Age. DDB also has been frequently ranked as the most awarded agency network in the world by Creativity magazine and The Gunn Report, among others. With more than 200 offices in over 90 countries, DDB provides creative business solutions for some of the world’s most prestigious brands. DDB Worldwide is part of Omnicom Group Inc. .
DDB Remedy Sydney

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KNOXVILLE, Tenn., July 2 /PRNewswire/ — NavigatorMD, Inc., a leading ‘benefits intelligence’ software company providing integrated healthcare plan analytics in support of Value-Based Plan Design development, announced the addition of Marshall A. Norris as Director, Business Development and Sales.
Norris brings 24 years of experience in healthcare related insurance and technology, including market development and management. As Director of Business Development and Sales, he will provide leadership in all areas associated with market expansion.
Most recently, Norris served as a consultant for Willis, a global risk management company. Previously, he co-founded Sourceworks ClaimsPay, a pioneering HIPAA compliant electronic claims payment firm connecting Insurance Payers, Medical Providers and Claimants. His bio also includes Vice President with the Heusinkveld Group developing business opportunities in the self-funded reinsurance market, Regional Director with Highmark Insurance Group and Regional Manager with Boston Mutual Life.
“We are excited to welcome Marshall to our organization,” said Ernest Youngblood, President and CEO of NavigatorMD, Inc. “Value-Based Plan Design is a new paradigm for controlling health care costs. It is a focused commitment on better health as an outcome. NavigatorMD software integrates health care data in the right way, for the right results, through plan design — paving the way for more effective interventions, improved health of plan members, and lower health care costs — resulting in greater workforce productivity. Marshall’s wide range of industry knowledge and expertise with employee benefits, and experience associated with strategic market development will provide valuable leadership for our expanding team.”
About NavigatorMD
NavigatorMD, Inc., created to empower the transformation of Healthcare in America, is accelerating change in the way healthcare benefit plans are delivered, measured, managed and financed. Characterized as a Benefits Intelligence resource, the platform delivers revolutionary technology in support of Value-Based Plan Design principles. Powerful, yet intuitively easy to use, NavigatorMD serves both fully insured and self-insured health plans, through third party administrators, insurance carriers, brokers, wellness intervention companies and health plan providers in promoting the wellbeing of employees and their families through strategic benefit designs and management.
For more information, please contact Jeff Miller, Product Manager, toll-free at 888-462-8428, extension 112, or visit the company website at
NavigatorMD, Inc.

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