Entries Tagged as 'Advertising'

VA Rolling Out Suicide Hotline Ads in DC

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WASHINGTON, July 25 /PRNewswire-USNewswire/ — Veterans and other residents of metropolitan Washington, D.C., have begun seeing outreach information on buses and inside subway cars about the suicide prevention hotline of the Department of Veterans Affairs (VA).
The red-white-and-blue displays, the centerpiece of a new three-month outreach campaign, will highlight VA’s suicide prevention hotline — 1-800-273-TALK. If the campaign is successful in raising awareness, VA officials plan to extend the promotional campaign to other parts of the country.
“It takes the courage and strength of a warrior to ask for help,” said Dr. James B. Peake, Secretary of Veterans Affairs. “That’s the message of this outreach.”
In D.C., 80 buses, 220 subway cars and 10 subway stations will carry the displays until mid October. VA officials will measure the effectiveness of the outreach campaign by tracking any increase in calls to its suicide prevention hotline from telephone numbers in the metro D.C. area. VA’s newest outreach to veterans and their families about suicide prevention includes soon-to-be-released public service ads featuring actor Gary Sinese.
The ads are the latest outreach tool in a suicide prevention program that includes creation of a toll-free, round-the-clock hotline, which began operation last summer; the expansion of hours at VA’s 153 medical facilities to care for veterans with mental health problems; the hiring of suicide prevention counselors at each VA medical center; and special training programs for all VA employees in medical centers and clinics to alert them to warning signs in veterans for suicide and other emotional problems.
VA operates one of the largest mental health programs in the country, with about 9,000 mental health professionals, a yearly mental health budget of about $3 billion and about 1 million patients who have a mental health diagnosis.
U.S. Department of Veterans Affairs

DDB Remedy Wins Best of Show at IPA Best of Health Awards

NEW YORK, July 7 /PRNewswire/ — DDB Remedy Sydney picked up the Best of Show at the 2008 IPA Best Of health Awards in London for their “Little Fella” TV campaign raising awareness and understanding of Erectile Dysfunction amongst Australian men.
The IPA Best of health Awards celebrates the best creativity in healthcare advertising, a sector which encompasses the promotion of brands to both healthcare professionals and consumers. The “Little Fella” campaign (), which was shortlisted at this year’s Cannes Lions show, stood out amongst some of the best work in the international healthcare arena at the IPA awards show.
From 328 entries in this year’s competition and for their first year of entering work in this show, DDB Remedy picked up seven awards, including:
– Remicade Crohns won the Healthcare Professional, Press Campaign category aimed at specialist doctors.
– Silvers and Bronzes were also picked up for DDB Remedy campaigns for Glaucoma Australia and the AHMF Herpes Awareness Campaign.
– The Remicade Crohns Campaign won a special award for Best Use of Photography.
Dr John Bertolini, Managing Director, DDB Remedy, commented: “We are delighted that that we are producing work which is being recognized at an international level. The “Little Fella” campaign is a campaign we are incredibly proud of and a proof point of the determination and focus we have in becoming a leading healthcare agency.”
Mark Goldstone, President of DDB health Worldwide said: “Once again I’m pleased to see DDB’s creativity recognized at the prestigious IPA Best of health Awards. Great work doesn’t happen by accident and much effort from our creative and planning teams together with our clients went into creating these business driving ideas. As we continue to say, “Better Ideas, Better Results.”
Launched on behalf of the non-for-profit organization Impotence Australia in October 2007, the campaign communicates the realities of erectile dysfunction in a very unique manner. The TVC shows a typical middle-aged man going about his day shadowed by a miniature replica of himself suffering from the same stresses of daily life. At the end of this demanding day, the man is in bed with his wife and unfortunately the miniature replica has already fallen asleep and is refusing to comply with any demands. The spot closes with the tagline: “Look after your Little Fella and he will look after you.”
Matt Eastwood, National Creative Director, DDB Sydney said, “The main message we wanted to deliver to all men in Australia in this campaign is that your sex life will be severely affected if you do not improve your health and lifestyle. Campaigns that have discussed this issue in the past centered on romance and relationships. This campaign delivers a more direct message in a very bold, unique and humorous manner.”
David Chriswick, Senior Planner, DDB Sydney explained, “We saw the need to educate on the underlying causes of erectile dysfunction rather than create a campaign which only dramatized the benefit. We had to get across a direct rational health message while injecting some humorous human truths into the campaign.”
The campaign is supported by an unrestricted educational grant from the three major players in erectile dysfunction: Bayer Healthcare, Eli Lilly Australia and Pfizer Australia.
About The IPA Best of health Awards:
The IPA Best of health Awards honors the best creative advertising work by healthcare advertising agencies. The objective is to showcase the best creativity in this specialist area. The Best of health Awards are now recognized as the top creative advertising awards for work by healthcare advertising agencies, as they are the only awards given entirely by peers in the industry.
About DDB Remedy:
DDB Remedy is a division of DDB Health, the healthcare arm of DDB Worldwide Communications Group Inc. DDB Worldwide Communications Group Inc () is the largest consolidated advertising and marketing services global network in the world, according to Advertising Age. DDB also has been frequently ranked as the most awarded agency network in the world by Creativity magazine and The Gunn Report, among others. With more than 200 offices in over 90 countries, DDB provides creative business solutions for some of the world’s most prestigious brands. DDB Worldwide is part of Omnicom Group Inc. .
DDB Remedy Sydney

Germinder Celebrates 10th Anniversary Day With $10,000 Donation Pledge

NEW YORK and KANSAS CITY, Mo., July 1 /PRNewswire/ — Germinder & Associates, a marketing & communications agency specializing in animal health is celebrating its 10th Anniversary Day with a $10,000 donation pledge. As an expansion of its “Germinder Giving Back” program, the funds will go towards not-for-profit animal health organizations in tribute to the companies and organizations Germinder has served. The funds will be distributed in the remaining half of 2008.
Lea-Ann Germinder, APR, president and founder of Germinder & Associates, Inc. announced the pledge on the company’s anniversary date in advance of this year’s American Veterinary Medical Association Convention in July and the Kansas City Animal health Corridor event in August. Germinder & Associates was incorporated on July 1, 1998.
“Our Germinder Giving Back program has been a great way to contribute to the communities where we have achieved success and to national organizations focused on animal health. When I launched the business in 1998, it was my goal to stay in business for ten years. Now as we’ve achieved that goal and look toward the next ten years, it seemed fitting to commemorate the day in this special way,” said Germinder.
Germinder Giving Back is a companywide umbrella program developed to ensure the company and its employees contribute in meaningful ways to the local communities in which they work and in the specialized industries and professions they serve. The specific initiative “Germinder Goodwill for Animal Health,” addresses the needs of the animal health profession and ranges from monetary donations to in-kind support of national animal health organizations as well as pro bono work.
Germinder & Associates, Inc., founded in 1998, offers full-service public relations, advertising, marketing and Internet-based programs. It has created more than 100 programs in animal health and is publisher of and . Germinder & Associates is ranked among Kansas City’s top 10 PR agencies by The Kansas City Business Journal. The company received its Women Business Enterprise Council (WBENC) designation as a woman-owned business in 2008 and also won the “25 under 25″ award from Small Business Monthly in 2008. Lea-Ann Germinder, APR, was named a 2008 National Enterprising Women of the Year Finalist and serves on the Enterprising Women National Advisory Board and is a member of the Women President’s Organization. For more information, visit .
Available Topic Expert(s): For information on the listed expert(s), click appropriate link. Lea-Ann Germinder
Germinder & Associates

Dean Says John McCain is Wrong, Americans Don’t Want To Be In Iraq for 100 Years

WASHINGTON, April 27 /PRNewswire/ — On NBC’s Meet the Press this morning, Democratic National Committee chairman Howard Dean previewed a second television ad, entitled “100,” that highlight’s John McCain’s willingness to keep our troops in Iraq for 100 years. During a wide-ranging discussion with host Tim Russert, Dean discussed John McCain’s weaknesses as a candidate, continued to outline how out of touch McCain is with the American people, and discussed the state of the race. To view the DNC’s new ad, click here:
The following are excerpts from Dean’s appearance on Meet the Press:

ON JOHN MCCAIN AND THE DNC’S NEW AD:

“Look, John McCain is a weak candidate. He’s wrong on Iraq as far as the American people are concerned. We don’t want to stay there for 100 years. He’s wrong on the economy. It wasn’t the mortgage-holders whose fault this was. He’s wrong on health care. We should have health insurance for all our kids. He is not a strong candidate … “
“We don’t think we ought to be in Iraq for 100 years under any circumstances. Think of the hundreds of billions of dollars that are being spent in Iraq which we need at right here at home right now to preserve American jobs. That’s the first thing. Secondly, if Senator McCain believes that you can occupy a country like Iraq for 100 years without having a long war and violence and our troops being hurt and killed, I think Senator McCain is wrong. Look, 70 percent of our country does not want to be in Iraq for 100 years under any circumstances. Senator McCain is wrong. He is out of step with the American people and he is wrong…
“Now, does anyone think who’s watching this show that if you keep our troops in Iraq for 100 years people won’t be attacking them, and won’t be setting off suicide bombs, and won’t be having militias go after them? I don’t think so. And most Americans don’t think so. What Senator McCain is saying doesn’t make any sense. We cannot be in Iraq for 100 years. Those dollars belong in America. We’re in trouble in America. And frankly, the Bush-McCain economic program has put us in trouble in America. That money needs to be here in America.”
ON THE KEY ISSUES IN THE ELECTION:
“We’re spending a lot of time on process. I think most Americans care whether or not they want to be in Iraq for 100 years, about the economy, about health care. I think they care about John McCain’s reinvention of himself after the Keating Five scandal. It turns he wasn’t much of a reformer … “
“This is a party, a Republican Party that’s completely out of step with what the American people want, and we now are going back to get more senators and the Presidency so we can do the things that the American people want us to do. Get out of Iraq, spend our dollars here at home to help people who have been victimized by the mortgage crisis, and have a health care system that works for everybody, particularly our children. How hard-hearted are these Republicans that veto and uphold that veto, as Senator McCain did?”
ON THE DEMOCRATIC RACE:
“The reason Democrats are so interested in this is they want change. Look at the number of people that have voted. There are going to be 35 million people that have voted in the primaries. There are going to be more people that voted in Texas for Senator Clinton and Senator Obama combined than voted in the general election for the Democrat in 2004. People want change in this country. You can’t get change without a different party controlling the White House. John McCain is four more years of George Bush. He supports George Bush right down the line, on all these things. They want change. That’s why this is such an intense election…”
“The most important person is the person who doesn’t win the nomination. Because I can remember when I lost to John Kerry, I had to go out and convince my supporters — it took me about three months — that they needed to support Senator Kerry. I endorsed him. I campaigned for him. I went to college campuses. And that’s what the person who doesn’t win this will have to do in order to keep the party together.”
“My job here is not to side with one candidate or the other and then talk about pledged delegates or superdelegates or any of that stuff. My job is to take the rules that everybody started with and enforce the rules without fear or favor of any candidate. Somebody’s going to lose this with 49 percent of the delegates in Denver. And that person has to believe that they were treated fairly. Otherwise, we can’t win.”
“My personal view is that I’m the chairman of this Party. We have a set of rules that have been in place for a year and a half, and I’m the person in charge of upholding the rules whether I like them or not.”
ON SUPERDELEGATES:
“So-called superdelegates are in fact elected by exactly the same people who vote for the elected delegates. This is just — this is like a representative democracy. You elect 80 percent of the delegates and they have to do what you ask them to do. The others, the 20 percent you elect essentially do what’s in their best judgment, just like the House and the Senate does. Sometimes you like it, and sometimes you don’t. But these folks are elected — almost all of them are elected. A tiny minority are not elected, they’re appointed. But most of them are elected. They’re elected by the same people who go to the conventions and go vote in the primaries. They’re governors; senators; a lot of them are DNC members. There’s 21-year- olds there; 50 percent are women, and so on it goes. This should not be looked at as a bunch of cigar-smoking folks slapping each other in the back electing the next President, it doesn’t work that way.”
ON MICHIGAN AND FLORIDA:
“Well, I don’t know what the Rules Committee is going to do. I have no idea what they’re going to do, but here’s the deal. First, you’ve got to respect the voters. The voters of Michigan and Florida were not the people that screwed this all up, it was politicians. Secondly, you’ve have to respect the candidates. They went in on a set of rules that everybody voted for, including Michigan and Florida before they changed their minds. And so you can’t really change the rules and alter the course of the race. Thirdly, you’ve got to respect the 48 states that did respect the rules. Here’s why the rules are important. This year, for the first time, we balanced the early primaries with ethic and geographic diversity. And we included a state from the South and a state from the West because we think we can win there now. And we included states with a significant number of minority groups who the Democrats can’t win without. Those folks ought to be allowed to say early on who they think should be the president. Now comes two states that step on the process. You’ve got to deal with that in a fair way.”
ON SEATING THE DELEGATES:
“I believe Michigan and Florida should be seated in some way, because their voters did not cause this problem. This was caused by a political problem, not the voters’ problem.”
Paid for and authorized by the Democratic National Committee,
.

This communication is not authorized by any candidate or candidate’s
committee.

Democratic National Committee