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SOUTH PORTLAND, Maine, July 22 /PRNewswire/ — The high and rising cost of health care in Maine and what can be done about it will be the focus of a statewide conference on Wednesday, October 1 sponsored by Anthem Blue Cross and Blue Shield and the Maine health Management Coalition. “Health Care Costs: Maine’s Burning Platform — Can We Extinguish the Fire?” will examine strategies to moderate Maine’s cost of care.
The conference will feature keynote speeches by two national experts on health care costs: Dr. Arnie Milstein, Medical Director, Pacific Business Group on health and the National health Care Thought Leader at Mercer Consulting and Michael Chernew, Professor, Harvard Medical School, Dept. of health Care Policy. Dr. Erik Steele, Vice President and Chief Medical Officer, Eastern Maine health Systems, will open the conference with a presentation on why it is critical that Maine control health care cost increases.
“Our health Care Leadership Conference Series focuses attention on the important issues facing Maine and no issue is more important than moderating the rising cost of health care in Maine,” said Dan Corcoran, president, Anthem Blue Cross and Blue Shield.
“The Maine health Management Coalition is pleased to co-sponsor this conference bringing together the purchasers and providers of health care to seek solutions to the unsustainable increases we have seen in costs of care,” said Doug Libby, executive director, Maine health Management Coalition.
The half day conference will take place at the University of Southern Maine’s Abromson Community Center. The cost to attend the conference is $25. Pre-registration is required by September 25. Participants can register online at .
Anthem Blue Cross and Blue Shield’s health Care Leadership Conference series examines critical health care issues facing Maine. A series of conferences over the past three years has focused on wellness and preventative strategies to improve the health of Maine people.
The October 1 conference will be of special interest to health care providers and the Maine business community, as well as public policy makers and the general public.
About Anthem Blue Cross and Blue Shield
Anthem Blue Cross and Blue Shield is the trade name of Anthem health Plans of Maine, Inc., and an independent licensee of the Blue Cross and Blue Shield Association. (R)ANTHEM is a registered trademark of Anthem Insurance Companies, Inc. The Blue Cross and Blue Shield names and symbols are registered marks of the Blue Cross and Blue Shield Association. Additional information about Anthem Blue Cross and Blue Shield in Maine is available at .
About MHMC
The Maine health Management Coalition is a non-profit organization whose over 50 members include public, private and non-profit employers, hospitals, health plans and doctors working together to measure and report healthcare quality and use this information to drive quality improvement. Currently, more than 200,000 member employees and thousands of others are benefiting from the Maine health Management Coalition’s work. For more information, visit .
Anthem Blue Cross and Blue Shield

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WINSTON-SALEM, N.C., June 18 /PRNewswire/ — Pilot Therapeutics Holdings, Inc. today announced the relaunch of Pilot Therapeutics as Gene Smart(TM) Health.
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As an innovator in gene-based nutrition, Gene Smart(TM) health uniquely combines breakthrough scientific innovation and an in-depth understanding of the health, food, nutrition, and wellness markets to create major new businesses that empower individuals to take care of their health and live life abundantly.
“Through the scientific leadership of our Founder and Chief Science Officer, Dr. Floyd ‘Ski’ Chilton, we are at the forefront in understanding relationships between nutrition, gene expression, inflammation and health,” said Ross Consaul, CEO of Gene Smart(TM) Health.
The company is developing three distinct businesses: Gene Smart(TM) Therapeutics, Gene Smart(TM) Ingredients, and Gene Smart(TM) Wellness.
“Our world’s health crisis, with unprecedented levels of obesity accompanied by dramatic increases in chronic inflammatory conditions, is a bold call for action for science-based innovations in prevention, nutrition and wellness,” said Keith Wakeman, President of Gene Smart(TM) Health. “Revolutionary advances in our understanding of both nutrition and the human genome provide us with new tools to begin to address these enormous problems.”
Gene Smart(TM) Therapeutics is developing a pipeline of over the counter (OTC) products, functional foods & beverages, and veterinary medical foods to prevent and treat chronic inflammatory conditions; Gene Smart(TM) Ingredients creates science-based nutrition ingredients to improve the healthfulness of the world’s food supply; and Gene Smart(TM) Wellness integrates prevention into healthcare through clinically validated wellness programs.
“This relaunch is an important milestone that sets the stage for the future of our company,” said Dr. Chilton.
Gene Smart(TM) health is a health and Wellness Innovation Company that creates new businesses that empower individuals to take care of their health and live life abundantly.
Through its Gene Smart(TM) Nutrigenomics Discovery Platform, the company examines the influence of natural bioactives on the expression of genes that control the inflammatory process related to numerous chronic inflammatory conditions in humans and animals.
Gene Smart(TM) health is a subsidiary of Pilot Therapeutics Holdings, Inc., a company founded by Dr. Floyd “Ski” Chilton, Professor of Physiology and Pharmacology at Wake Forest University School of Medicine. Dr. Chilton is also director of the Wake Forest and Brigham and Women’s Center for Botanical Lipids which is supported by a grant from the National Center for Complementary and Alternative Medicine and the Office of Dietary Supplements.

Gene Smart Health

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TEWKSBURY, Mass., June 16 /PRNewswire/ — In a nod to the distinctly different dietary needs between large breed and small breed dogs, the Wellness(R) () brand of natural food and treats for pets announces two new product lines joining the Super5Mix(R) family of dry dog food — Super5Mix(R) Large Breed Puppy and Adult Health, and Super5Mix(R) Small Breed Adult Health.
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Not all puppy breeds grow in the same way. Large breed puppies, for instance, have special considerations for their weight and bones, and can be at risk of serious development issues. Wellness knows that just feeding them a bigger kibble is not the solution. The company’s nutritionists and veterinarians created Large Breed Puppy health as the best nutritional solution for their unique needs. With precise calcium and phosphorus levels for proper bone development and controlled fat and calories for well-paced growth, Large Breed Puppy health ensures the right start to a healthy weight. This new formula also delivers guaranteed levels of DHA that support brain development vital for learning and training.
Large Breed Adult health is holistically formulated to effectively manage the special nutritional needs of large breed dogs. These large dogs need to feel full without consuming excess calories. The moderate fat and controlled caloric intake in Large Breed Adult health helps to prevent obesity. In addition, Wellness has included therapeutic levels of Glucosamine and Chondroitin to aid in supporting their overburdened joints; and live probiotics and increased natural fiber promote easy digestion through their smaller digestive tracts.
Small breed adult dogs eat small meals but need increased energy to support their metabolisms, and need to control calories to prevent obesity. With a life expectancy of up to 20 years, small breed’s life-systems need nutritional support to stay strong. Small Breed Adult health supports the special lifestyle of these dogs with just the right ingredient balance. The smaller bite-sized kibble is perfectly proportioned for small jaws and teeth, and a guaranteed great taste pleases even the most finicky palates.
“At Wellness, we’re passionate about helping pet parents feed their dogs the healthiest food possible,” said Deborah Ellinger, CEO of Wellness. “With attention to the particular health and wellness needs of dogs of all sizes, consumers can be confident that they’ve got the perfect, wholesome recipes for their dogs’ unique breed-related needs.”
As with all Wellness natural pet foods, these new recipes contain no meat by-products, wheat or wheat gluten, corn, soy, artificial colors, flavors or preservatives. Each recipe features The 5 For Life Supplement System(TM), a complete array of complementary ingredients designed to protect, restore and nurture dogs:
— Fruit & Veggie Antioxidant Rainbow — a proactive step towards fighting
disease;
— The WellCoat(R) Omega 3 & 6 Mix for healthy skin and coat;
— Botanical & Herb Blend of nature’s best ingredients, each with their
own nutritional properties;
— Essential Vitamins & Minerals for cellular health, immunity and disease
resistance;
— After cooking, each kibble is ActiCoated(TM) with live active
probiotics to promote a healthy intestinal tract and overall digestive
health.

Super5Mix(R) Small Breed Adult health comes in 4 and 12 lb. bags, while Super5Mix(R) Large Breed Adult health and Super5Mix(R) Large Breed Puppy health come in 15 and 30 lb. bags. All are available nationwide at pet specialty stores. To find an authorized Wellness retailer, please visit .
About Wellness(R) - Unconditional Love. Uncompromising Nutrition.(R)
At Wellness, we do whatever it takes to create the healthiest foods for the pets that depend on us. Food feeds their souls, sustains their lives and protects their bodies. Our diverse team of animal lovers, nutritionists and vets has only one mission: To help provide pets a healthy, happy, long life through the power of natural nutrition.
We constantly strive to raise the bar and never compromise-selecting nature’s finest ingredients and combining them in exact proportions to help support pet health and well-being. All Wellness and Old Mother Hubbard food and treat varieties feature recipes using natural human-grade ingredients without the use of meat by-products, fillers, potential allergens, or artificial colors, flavors or preservatives. And as a pioneer in holistic nutrition, we are passionate about seeking new ways to help pets thrive, educating people about the importance of a healthy lifestyle, and supporting animal wellness programs.
Wellness is proud to be a part of the Old Mother Hubbard pet food family, which celebrated its 80th anniversary in 2006. Wellness is sold through pet specialty and natural food stores throughout North America and is now available internationally. For more information, please visit .

Wellness(R)

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NEW ORLEANS, June 3 /PRNewswire/ — Isabella’s health Bakery launched Activate raisin bran probiotic fortified muffins at this year’s International Dairy/Deli/Bakery Association (IDDBA) show in New Orleans. The new Activate muffins are being positioned to support digestive health and are fortified with the high-survivability probiotic, GanedenBC30 (Bacillus coagulans GBI-30, 6086).
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Isabella’s Healthy Bakery president, Monica Curtis, describes the addition of GanedenBC30 as a perfect match. “For so many years, we’ve been focusing on taking things out of our muffins. Now the opposite is true. We’ve started to enhance them with nutrients to offer consumers the best of both worlds — a muffin that not only tastes good, but is also good for you. Creating a muffin that helps support digestive health was the next logical step.” While the addition of the probiotic, GanedenBC30 delivers essential healthy bacteria to the digestive tract, the raisins and bran serve as a great source of fiber.
The new muffins are powered by GanedenBC30, a patented, self-affirmed GRAS probiotic produced by consumer healthcare company, Ganeden Biotech. The company has dubbed GanedenBC30 as “The Probiotic That Can Take It” and claims it can survive harsh manufacturing processes and deliver ten times the live cells as yogurt.
“When I first presented the idea of adding a probiotic to our muffins, our R&D team looked at me like I was crazy,” explains Curtis. “But after we were introduced to GanedenBC30 and saw first hand how it survives the intense heat of our baking ovens, we were all sold.”
Ganeden’s Co-Founder and Chief Scientist, Sean Farmer explains, “GanedenBC30 stands apart from other traditional probiotics. It’s a spore-forming probiotic bacterium, meaning that inside the bacterial cell is a hardened structure, or spore, which is analogous to a seed. This spore protects the cell’s genetic material from the heat and pressure of manufacturing processes, challenges of shelf life as well as the acid and bile it is exposed to during digestive transit. The viable spore is then able to germinate and produce new vegetative cells once it is safely inside the small intestine. Other ‘traditional’ probiotic organisms are not able to form these protective spores, making them vulnerable to heat, pressure, shelf life variables and the acid and bile challenges of the digestive system. This unique make-up is why we initially chose a strain of Bacillus coagulans over other conventional probiotic strains.”
The new Activate raisin bran probiotic fortified muffins are available for grocery store distribution for retail sale in 4-pack clamshells under the Isabella’s Healthy Bakery brand. Future plans are in place to include GanedenBC30 in other Isabella’s products including breakfast bars and cakes.
About Isabella’s Healthy Bakery
Isabella’s Healthy Bakery, a division of Main Street Gourmet, is a supplier of healthy baked goods including muffins, cookies & cakes. They specialize in sugar free, fat free, no sugar added and whole grain categories. The new Activate probiotic fortified muffin introduces their new line of functional foods including Optimize, a Mountainberry Acai pomegranate flavored anti-oxidant enriched muffin, and Revitalize, a peanut butter chocolate flavored energy boosting muffin.
About Ganeden Biotech
Founded in 1996, Ganeden Biotech is a consumer healthcare company that features a popular line of over-the-counter digestive and immune fitness products under the Sustenex and Digestive Advantage brands, including its extremely popular products for the management of Irritable Bowel Syndrome, lactose intolerance, occasional constipation and intestinal gas. All of Ganeden’s oral products contain the probiotic GanedenBC30 — a patented strain of healthy bacteria which work within the intestinal ecosystem to help promote digestive health and support the immune system.

Ganeden Biotech

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